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Why Fundamental Scarcity Concept of Economics Wrong?
This might be a bit frustrating to hear for business people and economists. I read the book “The Fountain of Wealth” by Paul Zane Pilzer several times but this time I would like to write the reflection...
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Google Plus: A Strategic Outlook
Finally Google started rolling out Google Plus. I have got an invitation used for a while, I would say the user interface are so good and Geeky. But I am not going to talk about the technical side or...
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Understand E-Commerce Revenue from Different Channels
I recently did some analysis for one of my e-commerce client, as the part of analysis I studied different channels from which the company is generating revenue and new channels that may anticipate...
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Google Analytics Multichannel Funnel: Stories of Customer Buying Cycle
Two days ago Google Analytics integrated multichannel funnel, I have been waiting for this feature for a while now. It is very important to understand customer buying process to optimise your marketing...
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Hey Google You Joking you are number one for “Google Drive”?
Google announced their own version of cloud storage Google drive yesterday. This tool provides a very good value proposition for customers; 5GB free storage and accessible from anywhere. Do you...
View ArticleThe need for a “Responsible Journalism” in India
The Indian media is a paid media these days each and every political or business giants owns majority of shares in the media. Journalism became a paid political media these days, now as a citizen of...
View ArticleStrategy Execution: A Four Step Guide
A four step guide to execute strategy. It is very difficult to admit when we heard 70% of the corporate initiatives fails. These are mainly due to poor execution of the initiative. Michael Jarrett,...
View ArticleRethinking Capitalism – Creating Shared Value
Michael Porter explains the concept of shared value and how company should focus on creative economic value rather than profit? What good for the society means good for the company? You should focus on...
View ArticleThree big things that makes Big Data work in your organisation
I saw a video from Mckinsey Director. It clearly explains three main things that makes Big data work in any organisation. When I saw the video it recapitulate me to a consulting work I recently did...
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